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1. Comparative advertising : The ethical dimensions / Deepak

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; July 2004Online access: Click here to access online Availability: Items available for loan: (1).

2. Ethical advertising : perspective on ensuring compliance / William S, Lightfoot

Publisher: Mar 2006Online access: Click here to access online Availability: Items available for loan: (1).

3. Spam : The bone of internet advertising / R. S. Prasad,

Publisher: Jan. 2005Online access: Click here to access online Availability: Items available for loan: (1).

4. The marketing of intents : False claims guarantees and thee / Lightfoot William S,

Publisher: Apr 2006Online access: Click here to access online Availability: Items available for loan: (1).

5. Ethics and values in advertising : Some issues in the Indian context / Radhakrishna, G

Publisher: Aug. 2005Online access: Click here to access online Availability: Items available for loan: (1).

6. Advertising to children: The ethical issues involved / Mittal, Manish

Publisher: Aug. 2010Online access: Click here to access online Availability: Items available for loan: (1).

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